YAWN_RINGS

Yuka Toyooka

Designer

Web

Q1. What Made You Decide To Establish Your Own Brand? What Is Meaning Of Brand Name?
ブランド設立のきっかけは何ですか?また、ブランド名の意味を教えてください。

I have started working brass for making interesting jewelry.
Source of inspiration includes space, ancient, character, physics and you name it.
A friend of mine named my brand "YAWN" because of my laid-back personality from the time which is likely to yawn.

Q2. Please Describe Your Production Process.
商品はどのような工程を経て出来上がるのでしょうか?

Metal is cut with a jigsaw and pairs of pliers.Then it is transformed on firing. I fuse pieces of metal by technique called "brazing". I brighten it by polishing as final process.

Q3. What Made You Interested In NY Market?
    ニューヨーク市場に興味を持った理由は何ですか?

I have been meaning to sell my work worldwide since startup. So,I really appreciate this wonderful opportunity.

Q4.Which One Is Your Favorite Piece? And Why?
イチオシはどの商品ですか?又その理由は?

It is often said that my handmade jewelry looks like "puzzle ring".
You can consider how to put it on, then imagine yourself wearing it. A thing you take for granted could be different from what you thought. I think it is applied to everything over the field of jewelry. I hope you will get concept about inspiration and imagination together through it.

Q5. Lastly, Please Share Some Comments To Customers At The ARCADE JAPAN.
最後に、The ARCADE JAPANのお客様に一言お願いします。

Enjoy imagining jewelry from every direction literally not to mention your own viewpoint.
Why don't you try holding and putting it on? May you meet what you fall in love with!

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